LEARN HOW TO BUILD BUZZ, MAKE NOISE AND CRASH PARTIES:
LEARN HOW TO BUILD A BRAND IN JUST TWO STEPS A WEEK:
STEP 1: WATCH A VIDEO
Darlow's weekly lessons are video based, with no video exceeding four minutes in length. Students can jump in, learn about a new element of brand development, and jump out.
STEP 2: BUILD YOUR PLAN
At the end of each video, students are given the option to complete a homework assignment found in their copy of The DARLOW Rules book. Those homework assignments make up portions of the student's ultimate marketing plan.
EVERY STUDENT RECEIVES A FREE DIGITAL COPY OF THE DARLOW RULES:
COURSE CURRICULUM
(LESSON #1): LEARNING HOW TO BECOME A GREAT MARKETER
Available in
days
days
after you enroll
(LESSON #2): IDENTIFYING YOUR BRAND OPPORTUNITY
Available in
days
days
after you enroll
- IF YOU CAN BUILD YOUR BRAND, YOU CAN BUILD THEIRS (1:46)
- DON'T PLAN FOR TOMORROW UNTIL YOU KNOW WHERE YOU ARE TODAY (3:45)
- BRAND ANALYSIS (3:18)
- BRAND ANALYSIS PART 2 (2:03)
- WHAT WE SEE IS WHAT YOU GET (2:56)
- MAKE A BETTER BOOK COVER (1:52)
- STOP LYING (1:20)
- INDUSTRY ANALYSIS (1:52)
- COMPETITOR ANALYSIS (2:38)
(LESSON #3): DIFFERENTIATING YOUR BRAND
Available in
days
days
after you enroll
(LESSON #4): BUILDING YOUR BRAND POSITIONING STATEMENT
Available in
days
days
after you enroll
- WHAT IS A POSITIONING STATEMENT? (2:15)
- THE DIFFERENCE BETWEEN A POSITIONING STATEMENT AND A TAGLINE (1:59)
- POSITIONING OR TAGLINE? (2:20)
- HOW TO BUILD A POSITIONING STATEMENT (1:46)
- FINGERS ARE BRANDS TOO (2:19)
- WRITING YOUR POSITIONING STATEMENT (1:45)
- YOU HAVE A POSITIONING STATEMENT. NOW WHAT? (1:32)
(LESSON #5): LEARNING HOW TO BECOME A GREAT MARKETER, PART 2
Available in
days
days
after you enroll
(LESSON #6): BUILDING BRAND IDENTITY
Available in
days
days
after you enroll
(LESSON #7): BUILDING AN AUDIENCE
Available in
days
days
after you enroll
(LESSON #8): BUILDING A COMMUNICATION PLAN
Available in
days
days
after you enroll
- CREATING CONVERSATION (1:49)
- TALK WHEN THEY'RE NOT (2:11)
- GIVE YOUR AUDIENCE WHAT THEY WANT, NOT WHAT YOU NEED (2:27)
- PEOPLE TRUST PEOPLE, NOT COMPANIES (2:03)
- INFLUENCERS EXIST AND YOU NEED THEM (3:57)
- FISH WHERE YOUR FISH ARE (2:18)
- THERE'S MORE TO MARKETING THAN SOCIAL MEDIA (2:37)
- IT'S EASIER TO CRASH A PARTY THAN THROW A PARTY (2:08)
- DON'T CHASE THE STORM (1:49)
- CONTENT IS CURRENCY (1:46)
- DON'T BRAND SCARED (2:23)