LEARN HOW TO BUILD A BRAND IN LESS THAN 5 MINUTES A WEEK

 
THE ONLY BRAND COURSE

The only course teaching athletes how to build a brand that can set them up to succeed in life beyond sports.

LEARN IN 5 MINUTES/WEEK

In less than five minutes a week, this video based course shows athletes, step-by-step, how to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.

BUILD A MARKETING PLAN

Students will build and graduate with their own brand marketing plan, learning the same planning techniques used by DARLOW himself.

WHY ATHLETES NEED A BRAND OUTSIDE OF SPORTS:

 

* Brand Consultant to Athletes, Coaches and Teams

* Former Director of Marketing, adidas Football/Baseball/Hockey/Volleyball/Lacrosse

* 2x Best Selling Sports Marketing Author

* 15+ Years of Brand Marketing Experience

* Owner of DARLOW, LLC Brand Consultancy


Darlow has worked with some of the most heralded athlete, celebrity, and NCAA program brands in and around sports, including Aaron Rodgers, Von Miller, Dak Prescott, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt Jr., Snoop Dogg, Kanye West, Notre Dame, Michigan, UCLA, Miami, Nebraska, Wisconsin, and Texas A&M.

His books have been read and studied by professors at major college sports programs across the United States, including Georgetown University, Gonzaga University, the University of Alabama, the University of Louisville, Oregon State University, and New York University.

LEARN HOW TO BUILD A BRAND USING THE DARLOW METHOD:


 

LEARN HOW TO BUILD A BRAND IN JUST TWO STEPS A WEEK:


STEP 1: WATCH A VIDEO

Darlow's weekly lessons are video based, with no video exceeding four minutes in length. Students can jump in, learn about a new element of brand development, and jump out.

STEP 2: BUILD YOUR PLAN

At the end of each video, students are given the option to complete a homework assignment found in their copy of The DARLOW Rules book. Those homework assignments make up portions of the student's ultimate marketing plan.

PRAISE FOR DARLOW'S ACCLAIMED BOOK ATHLETES ARE BRANDS TOO:

"I CAN'T THINK OF A MORE EFFECTIVE PLAYBOOK FOR ATHLETES TO BEGIN BUILDING THEIR OWN MESSAGE."


-JOHN CALIPARI, NAISMITH MEMORIAL BASKETBALL HALL OF FAMER

"IF YOU ARE AN ATHLETE THAT WANTS TO LEARN HOW TO TAKE YOUR PERSONAL BRAND TO THE NEXT LEVEL, THEN THIS IS A MUST READ."

-ALVIN KAMARA, PROFESSIONAL FOOTBALL PLAYER

COURSE CURRICULUM:


  (LESSON #1): LEARNING HOW TO BECOME A GREAT MARKETER
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  (LESSON #2): IDENTIFYING YOUR BRAND OPPORTUNITY
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  (LESSON #3): DIFFERENTIATING YOUR BRAND
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  (LESSON #4): BUILDING YOUR BRAND POSITIONING STATEMENT
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  (LESSON #5): LEARNING HOW TO BECOME A GREAT MARKETER, PART 2
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  (LESSON #6): BUILDING BRAND IDENTITY
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  (LESSON #7): BUILDING AN AUDIENCE
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  (LESSON #8): BUILDING A COMMUNICATION PLAN
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