LEARN HOW TO BUILD A BRAND IN LESS THAN 5 MINUTES A WEEK
THE ONLY BRAND COURSE
The only course teaching athletes how to build a brand that can set them up to succeed in life beyond sports.
LEARN IN 5 MINUTES/WEEK
In less than five minutes a week, this video based course shows athletes, step-by-step, how to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.
BUILD A MARKETING PLAN
Students will build and graduate with their own brand marketing plan, learning the same planning techniques used by DARLOW himself.
WHY ATHLETES NEED A BRAND OUTSIDE OF SPORTS:
* Brand Consultant to Athletes, Coaches and Teams
* Former Director of Marketing, adidas Football/Baseball/Hockey/Volleyball/Lacrosse
* 2x Best Selling Sports Marketing Author
* 15+ Years of Brand Marketing Experience
* Owner of DARLOW, LLC Brand Consultancy
Darlow has worked with some of the most heralded athlete, celebrity, and NCAA program brands in and around sports, including Aaron Rodgers, Von Miller, Dak Prescott, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt Jr., Snoop Dogg, Kanye West, Notre Dame, Michigan, UCLA, Miami, Nebraska, Wisconsin, and Texas A&M.
His books have been read and studied by professors at major college sports programs across the United States, including Georgetown University, Gonzaga University, the University of Alabama, the University of Louisville, Oregon State University, and New York University.
LEARN HOW TO BUILD A BRAND USING THE DARLOW METHOD:
LEARN HOW TO BUILD A BRAND IN JUST TWO STEPS A WEEK:
STEP 1: WATCH A VIDEO
Darlow's weekly lessons are video based, with no video exceeding four minutes in length. Students can jump in, learn about a new element of brand development, and jump out.
STEP 2: BUILD YOUR PLAN
At the end of each video, students are given the option to complete a homework assignment found in their copy of The DARLOW Rules book. Those homework assignments make up portions of the student's ultimate marketing plan.
PRAISE FOR DARLOW'S ACCLAIMED BOOKÂ ATHLETES ARE BRANDS TOO:
"I CAN'T THINK OF A MORE EFFECTIVE PLAYBOOK FOR ATHLETES TO BEGIN BUILDING THEIR OWN MESSAGE."
-JOHN CALIPARI, NAISMITH MEMORIAL BASKETBALL HALL OF FAMER
"IF YOU ARE AN ATHLETE THAT WANTS TO LEARN HOW TO TAKE YOUR PERSONAL BRAND TO THE NEXT LEVEL, THEN THIS IS A MUST READ."
-ALVIN KAMARA, PROFESSIONAL FOOTBALL PLAYER
COURSE CURRICULUM:
- BOOK DOWNLOAD: THE DARLOW RULES
- HOW WILL THIS COURSE WORK? (1:15)
- WHAT IS A BRAND? (1:48)
- WHY YOU'RE REALLY HERE: $$$ (3:11)
- EDUCATION HAS FAILED YOU (2:26)
- YOU DON'T HAVE MUCH TIME (3:19)
- YOU'RE NOT AS SMART AS YOU THINK YOU ARE (3:07)
- THE WORLD IS YOUR CLASSROOM (2:01)
- GET OVER YOURSELF (1:54)
- IF YOU CAN BUILD YOUR BRAND, YOU CAN BUILD THEIRS (1:46)
- DON'T PLAN FOR TOMORROW UNTIL YOU KNOW WHERE YOU ARE TODAY (3:45)
- BRAND ANALYSIS (3:18)
- BRAND ANALYSIS PART 2 (2:03)
- WHAT WE SEE IS WHAT YOU GET (2:56)
- MAKE A BETTER BOOK COVER (1:52)
- STOP LYING (1:20)
- INDUSTRY ANALYSIS (1:52)
- IT'S NOT ABOUT WINNING THE DAY, IT'S ABOUT WINNING THE DECADE
- COMPETITOR ANALYSIS (2:38)
- WHAT IS A POSITIONING STATEMENT? (2:15)
- THE DIFFERENCE BETWEEN A POSITIONING STATEMENT AND A TAGLINE (1:59)
- POSITIONING OR TAGLINE? (2:20)
- HOW TO BUILD A POSITIONING STATEMENT (1:46)
- FINGERS ARE BRANDS TOO (2:19)
- WRITING YOUR POSITIONING STATEMENT (1:45)
- YOU HAVE A POSITIONING STATEMENT. NOW WHAT? (1:32)
- CREATING CONVERSATION (1:49)
- TALK WHEN THEY'RE NOT (2:11)
- GIVE YOUR AUDIENCE WHAT THEY WANT, NOT WHAT YOU NEED (2:27)
- PEOPLE TRUST PEOPLE, NOT COMPANIES (2:03)
- INFLUENCERS EXIST AND YOU NEED THEM (3:57)
- FISH WHERE YOUR FISH ARE (2:18)
- THERE'S MORE TO MARKETING THAN SOCIAL MEDIA (2:37)
- IT'S EASIER TO CRASH A PARTY THAN THROW A PARTY (2:08)
- DON'T CHASE THE STORM (1:49)
- CONTENT IS CURRENCY (1:46)
- DON'T BRAND SCARED (2:23)