(LESSON #1): LEARNING HOW TO BECOME A GREAT MARKETER
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BOOK DOWNLOAD: THE DARLOW RULES
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HOW WILL THIS COURSE WORK? (1:15)
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WHAT IS A BRAND? (1:48)
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WHY YOU'RE REALLY HERE: $$$ (3:11)
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EDUCATION HAS FAILED YOU (2:26)
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YOU DON'T HAVE MUCH TIME (3:19)
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YOU'RE NOT AS SMART AS YOU THINK YOU ARE (3:07)
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THE WORLD IS YOUR CLASSROOM (2:01)
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GET OVER YOURSELF (1:54)
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IF YOU CAN BUILD YOUR BRAND, YOU CAN BUILD THEIRS (1:46)
(LESSON #2): IDENTIFYING YOUR BRAND OPPORTUNITY
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DON'T PLAN FOR TOMORROW UNTIL YOU KNOW WHERE YOU ARE TODAY (3:45)
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BRAND ANALYSIS (3:18)
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BRAND ANALYSIS PART 2 (2:03)
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WHAT WE SEE IS WHAT YOU GET (2:56)
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MAKE A BETTER BOOK COVER (1:52)
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STOP LYING (1:20)
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INDUSTRY ANALYSIS (1:52)
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IT'S NOT ABOUT WINNING THE DAY, IT'S ABOUT WINNING THE DECADE
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COMPETITOR ANALYSIS (2:38)
(LESSON #3): DIFFERENTIATING YOUR BRAND
(LESSON #4): BUILDING YOUR BRAND POSITIONING STATEMENT
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WHAT IS A POSITIONING STATEMENT? (2:15)
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THE DIFFERENCE BETWEEN A POSITIONING STATEMENT AND A TAGLINE (1:59)
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POSITIONING OR TAGLINE? (2:20)
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HOW TO BUILD A POSITIONING STATEMENT (1:46)
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FINGERS ARE BRANDS TOO (2:19)
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WRITING YOUR POSITIONING STATEMENT (1:45)
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YOU HAVE A POSITIONING STATEMENT. NOW WHAT? (1:32)
(LESSON #5): LEARNING HOW TO BECOME A GREAT MARKETER, PART 2
(LESSON #6): BUILDING BRAND IDENTITY
(LESSON #7): BUILDING AN AUDIENCE
(LESSON #8): BUILDING A COMMUNICATION PLAN
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CREATING CONVERSATION (1:49)
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TALK WHEN THEY'RE NOT (2:11)
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GIVE YOUR AUDIENCE WHAT THEY WANT, NOT WHAT YOU NEED (2:27)
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PEOPLE TRUST PEOPLE, NOT COMPANIES (2:03)
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INFLUENCERS EXIST AND YOU NEED THEM (3:57)
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FISH WHERE YOUR FISH ARE (2:18)
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THERE'S MORE TO MARKETING THAN SOCIAL MEDIA (2:37)
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IT'S EASIER TO CRASH A PARTY THAN THROW A PARTY (2:08)
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DON'T CHASE THE STORM (1:49)
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CONTENT IS CURRENCY (1:46)
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DON'T BRAND SCARED (2:23)
